IHG Hotels & Resorts is continuing to expand the Voco brand in Mexico with an additional 6 hotel conversions in Cancún, Guadalajara, Ciudad Juárez, San Luis PotosÃÂ, Torreón, and Nuevo Laredo, which are expected to be completed in 2027, bringing the total number of Voco hotels within Mexico to 10, which is a substantial increase within Mexico’s competitive hotel market. This is an ongoing partnership with hotel owner Alliance Hotels, which highlights the increasing trend in Mexico’s travel destination; there is a sustained enthusiasm for hotel chains with flexible premium offerings.
Mexico’s six Voco hotels are key for both business and leisure travel, with their collective total of 848 rooms, and are significant to IHG’s strategic development for the region. IHG is transforming the properties to meet the Voco brand’s signature design and amenities, including a signature Voco ‘swan’ logo, a bold color palette of bright yellows and greens, and a focus on sustainability and modern amenities.
Every hotel has its own capacity, with the Voco Nuevo Laredo housing 120 rooms, while the Voco Guadalajara Expo Area has 163. In particular, the Voco Cancun will target business travelers and has 160 rooms available, located within the hotel zone. This type of segmentation of the Voco brand enables IHG to service different types of travelers, whether business or leisure.
Include Distinctive Architectural Features With Renovations
In the Voco style, during the conversion, the building’s trademark features of the chain will be retained, including the bright and active social engagement centers that guests use to socialize, work, and relax. These areas are specifically designed for the Voco guests, and IHG aims to give the guests tailored experiences that go beyond the daily routine of work and travel. These renovations are also in line with IHG’s effort in positioning Voco as a brand that marries travel with leisure. Voco’s vision of ‘vibrant social spaces’ aims to provide both functionality and social interaction for business and leisure travelers, catering to their separate needs. Hotels are becoming more like hospitality mongering destinations, rather than providing just a bed.Voco’s presence in Mexico, once renovations are done, will expand to 15 properties. These numbers further illustrate the increasing momentum of the brand in the country. With five more hotels in the pipeline, Voco is on course to become a leading figure in Mexico’s upscale hospitality market.Voco, which is a subsidiary brand of IHG, has enjoyed significant growth, reaching 107 hotels by the end of June 2025. This is a result of IHGlobal’s effort to include midscale brands in its world’s largest hospitality portfolio. Voco’s more informal approach to hospitality has branded the chain a major recipient of those travelers in need of more flexible, modern accommodations.
Voco’s Growth Strategy in Mexico and Beyond
Mexico serves as an important country for IHG because of the increasing tourism and the need for more quality hotels. IHG’s expansion of the Voco brand in metropolitan areas for cities like Cancun and Guadalajara seeks to meet the increasing need for affordable and quality hotels. Voco tries to stand out in the market by providing companions who are traveling for business and social events with modern facilities and social areas.
The collaboration of IHG with Alliance Hotels also emphasizes the need for partnerships in the hospitality field. IHG has a wider market access due to partnerships with local hotel owners, and these owners are also benefiting from IHG’s experience and its strong market presence. This is an emerging business model in the hotel industry to minimize new construction and heavy investments, and rather form partnerships.
Dynamics of the Hotel Industry in Mexico
Recent years have seen Mexico’s hotel market flourish, driven by both international and domestic tourism. Cancun and Guadalajara, for instance, continue to receive steady visitor arrivals; in some locations, demand for quality accommodation outstrips supply. This scenario, coupled with robust demand for international hotel chains, has opened up the country for brands such as IHG.
For instance, Cancun, with its beautiful beaches and luxury resorts, is flanked by thriving business tourism. This has made the city the most sought-after tourist destination in Mexico, with millions visiting annually. Guadalajara is another region renowned for its international tourism driven by its rich culture. IHG’s portfolio now also includes hotels in the cities of Ciudad Juárez, San Luis PotosÃÂ, and Torreón, illustrating the company’s intent to meet the varied demands of travelers in Mexico.
Looking Ahead: What IHG plans for the Voco brand
IHG’s vision for its brand portfolio is illustrated by the conversion of six hotels to the Voco brand. IHG is poised to strategically capitalize on these opportunities as the travel demand within Mexico increases. IHG’s focus on Voco’s local culture will certainly help the brand’s distinctive features serve well in the Mexican competitive market.
IHG expansion is based on the Voco brand’s growing popularity, alongside the strong focus on guest experience. As IHG’s revenues keep growing, more travelers will look for hotels to socialize and relax. Voco is ready to help these travelers both in Mexico and abroad.
Conclusion: The Future of Voco in Mexico
The conversion of the six hotels in major Mexican cities to the Voco brand certainly forms part of the company’s growth strategy. The properties will undergo renovations in 2027, setting them up to become Voco’s flagship hotels, complete with social spaces to cater to modern social travelers. The continued expansion of Voco in Mexico strengthens the company’s position in the upscale hospitality market. There’s promising growth as Voco’s expansion in Mexico goes hand in hand with the capability to serve the region’s business and leisure travelers. More hotels are set to arrive, only enhancing the excitement surrounding the region’s flexible and growing hospitality market.
